Audience profile - Coldplay (nathan)

Audience Profile: Cold Play  - Nathan

 

Class: Cold Play have very upbeat music and seem to aim at audiences from ages 15-25. This is because their songs are upbeat and have very catchy lyrics and tunes within their songs attracting a younger audience. Demographic is Teenagers and young adults, E – D.

 

Race: The majority of Cold Play’s audience are of a white race. This is because Cold Play are an English band and they are all white meaning that the majority of their audience who are attracted to them are white. However, some ethnic minorities may like Cold Play’s music.

 

Interests: Based on the music that Cold Play produce, I think that their main interest is musical instruments. I think this because in their music videos, they have a lot of performance shots of them with musical instruments on them. This almost looks like they are showing the audience their interest and almost sharing it with them therefore I think their main interest is musical instruments when making music videos.

 

Attitudes: I would expect that the people who listen to Coldplay would have a specific attitude towards music. I think that their audience has to have a good attitude towards pop rock music in order to like it and understand the music they produce.

 

Gender: Coldplay’s music is not gender specific and therefore has a broad target audience. I think that pop rock attracts heterosexual males more than females as there is a rock element in it. However, this does not mean that it will not attract females and males both homosexual and heterosexual as different songs have different narratives I which may appeal to different genders.  

 

Age: Coldplay’s songs are usually aimed at young adults or teenagers within 14 – 25 age range. However, this does not mean that their songs aren’t listened to by other ages and there is no discrimination against others listening to it. Therefore, the general age range is around my own therefore this helps give me ideas on what band to aim for.

 

Uses & Gratifications: the target audience of Coldplay’s music would use representations of them for information and instruments and music. They may wish to be like them and use the same instruments as them to boost their own personal image in music. They may talk about Coldplay or socialise by listening, singing or dancing to their songs.

Based on this Audience brief, our music video will try and have similarities to this audience profile  so that we can attract the same audience as our chosen artists/band.