Ideas for digipak (nathan)

We came up with two different ideas based on our music video. Because we have to link them, we came up with two different links to the music video and magazine advert on two different digipak's. The first digipak was a dark display to show emphasis on the bad narrative parts in the music video. We also used these effects on the magazine advert as it creates a huge effect in which the audience can take into account.

We thought for this digipak, we would create a dark effect to display the bad narrative throughout the music video. This therefore would surprise the audience as we also have a good narrative running throughout as well, which is very clear. We decided to do with dark images and used a darkened effect on the instruments from the band. This is the link to the magazine advert that we used. We added our establishing shot to our digipak to have a link to the music video and therefore this created all the links we needed.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In our second idea, we went with a lot more colour on the digipak to signify the good side of the narrative that is displayed throughout the music video. We used Coldplay as a template only, and we will not actually use them if we did on this idea. We only did 3 sides to this digipak as we decided early on that we was going to use the darker one as it has more of an effect and impact on the music video. Also this digipak was hard to link with the other two components of the promotional package. Therefore instead of using bright colours we went for the darker approach.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Therefore from doing this we could decide on what we could do as apposed to thinking of an idea on the spot, we could plan in advance to this.