Research Into Artists Music Videos;
After a number of different options, We decided to go ahead and use the band 'Coldplay' for our music video and promotional package. Coldplay is a British Pop Rock band that joined together in 1996, consisting of 4 members within the band. Throughout these years, they have created a variety of different music videos for a lot of their songs and with recent examples such as "Paradise" and "A sky full of stars". Although, some of Coldplays earlier music video such as "The Scientist" is very well known and unique as it includes lead singer Chris Martin in reverse but at the same time lip syncing the right way round.
Some examples of Coldplay music videos;
Coldplay- "Paradise";
Coldplay- "Fix You";
Coldplay- "The Scientist";
How will this help with our music video?
This research into our chosen artists music videos will give us a lot of guidance on what needs to be included within our version Coldplay's "Clocks". This is because from this analysis we are able to get knowledge on what Coldplay typically includes within their music video and also the generic conventions, s that we can follow these to make the video look effective.
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